Having analyzed finalists and winners of 39 worldwide Effie competitions, the Effie Worldwide organization and Warc, the marketing intelligence service, named Ogilvy & Mather Ukraine the most effective individual office in the European region. This win is the testimony to the Twin Peaks – Ogilvy’s ongoing commitment in delivering great work for clients, work that has reached the pinnacles of both Creativity and Effectiveness. At that, Ogilvy & Mather has taken the first place in the Effie Effectiveness Index 2012, having won more Effie Awards than any other agency network in the past twelve months. Launched in 2011, the Effie Index recognizes the architects of the most effective marketing communications ideas from around the world. The global Index was released at the Cannes International Festival of Creativity currently underway.