Now on air is also a TV commercial for “Don’t trust your tongue” campaign for Hercules ice-cream brand.

The ad shows what a life would be if our tongues were gone. Gone for Hercules of course, as they know ice-cream better.

The campaign rolled out early in May with a series of outdoor posters that have triggered a whirl of discussion.

They don’t keep mum, may be capricious and behave unpredictably, tend to get loosen by alcohol. But indeed there’s a thing your tongue understands better – it has a nice eye -as well as ear and nose – for good ice-cream.

This is the story about the tongues. And Hercules ice-cream.

The CLIO Awards, among the world’s most recognized international advertising, design and communications competitions, on May 1st announced the winners, with Ogilvy&Mather Ukraine being among them.

O&M brought home the first CLIO award for Ukraine.

Its Deepest site for Borjomi, IDS, (http://thedeepestsite.com) garnered the Bronze medal in Branded Entertainment & Content category.

Ogilvy & Mather and Chumak foodstuff producer have launched a series of TV commercials to promote the first ever ketchup for kids. That is, for kids only.

Justice might finally be served! New kitchen rules are established – Chumak ketchup for kids is designed for kids, not adults! This is the rationale behind the campaign. Product-wise, the new ketchup is all natural product that contains no preservatives or starch.

O&M Ukraine’s The World’s Deepest Site (http://thedeepestsite.com) for Borjomi mineral water has garnered the Finalist honor in the Websites category of the One Show Interactive, the premiere international advertising award show.

This is the second One Show award for O&M and for Ukraine at all.

Eighty-one finalists will move on to the final round of judging, when 33 of the industry’s brightest talents gather next March in New York City to judge these as well as the other finalists to decide who will take home the coveted Gold, Silver and Bronze Pencils.

A complete list of finalists is available here.