We are very proud to announce the world’s deepest website (http://thedeepestsite.com/) project for IDS/Borjomi International has claimed the coveted FWA Site of the Day award for May 24th, 2012. FWA along with the Webby Awards are the world’s premier internet accolades, the digital equivalent of Cannes or Clio.
FWA is the most visited website award program in the history of the internet, with over 140 million site visits as of July 2011. The FWA website receives in excess of 4.8 million site visits per month and the traffic curve continues to rise. Big respect go to FIX Digital (http://fix-digital.com) and RadioAktive film (http://radioaktivefilm.com) who were our partners in the project.
Most mineral waters are drawn from a depth of around 100m, but this one is different. Borjomi is born in a volcanic spring, eight thousand metres below the Georgian countryside.
To prove this, we created a unique consumer journey to the bottom of the world’s deepest mobile app (www.thedeepestsite.com), an app as deep as our source itself, eight kilometres deep.
Ogilvy & Mather is the only Ukrainian agency among the One Show Finalists.
Ogilvy & Mather Ukraine’s two works for Bank Forum Commerzbank Group have garnered the Finalist honors in the Integrated Branding Consumer Campaign with only 23 other campaigns from around the world and Out of Home Campaign categories where only 14 other works got into finalists.
The “German Style” campaign was created by Ogilvy to launch the Bank under its new positioning, then further supported by a series of prints, this year’s One Show conferee “Mystery” ad being among them. The campaign has been previously acknowledged at Cannes Lions, The CUP, Epica, Golden Drum, and Golden Hammer among others.
The One Show, the premiere international advertising award show, sets the industry standard for creative advertising in print, television, radio, outdoor, innovative marketing, integrated branding and branded content. Each year, work is judged by an international jury of award-winning art directors, copywriters and creative directors.
A source of inspiration of many years, Lürzer’s Archive was the paragon of advertising quality we aspired for in Ukraine. So more delightful is the fact that Ogilvy Ukraine’ creative team now lead the Lürzer’s Archive’ global ranking, actually being the most published creatives in 2012.
Namely, Alexandra Doroguntsova, Associate Creative Director Ogilvy & Mather Ukraine, has been voted as one of the best Copywriters. While Taras Dzendrovskii, Head of Art, Ogilvy & Mather Ukraine, too shares the first place with his international colleagues as one of the best Art Directors.
Alexandra and Taras were central to Agency’s success at Cannes Lions, New York Advertising Festival, Epica Awards, Golden Drum, and Golden Hammer among many other festivals.
