Ogilvy & Mather leads the preliminary creative ranking for 2011/2012 in Ukraine. The agency has received 451.9 points out of total 1043.6.
That is, Ogilvy accounts for 43% of the points, while 19 other Ukrainian agencies share the remaining lot.
The rating is available here.
Ogilvy’s new provocative commercial for Kraft Foods’ Korona brand promotes the three new chocolate flavours – black currant, caramel, and truffles.
Korona is playing the self-indulgence card. Hence, driving the campaign were emotions that linked with Korona, like passion and irresistibility. With a subtle teasing to succumbing, the ad shows the intensity of Korona new flavours.
The commercial was shot in Kiev by Alan Badoyev, the most prominent Ukrainian director, and Jean-Louis Vialard, renowned for his works for Pepsi, Peugeot, Shisheido, Danone.
On 2nd December 2011, Ogilvy & Mather Ukraine was named the overall Agency of the Year 2011 by the All-Ukrainian Advertising Coalition. The award is calculated using four areas of data: creative awards, effectiveness awards, overall billings and client satisfaction.
This title crowns an incredible year for Ogilvy in Kiev that has seen the agency take home 8 Grands Prix among more than 100 awards at international and local advertising festivals.
92% of our clients collected awards for creativity, effectiveness or both during 2011.
At the national Effie awards, Ogilvy Kiev picked up the most points to claim the title of Ukraine’s most effective advertising agency in 2011. The Effie awards annually recognise the business results of creative advertising campaigns.
The office has sky-rocketed its performance in the Effies, moving from 8th place to 1st in just 12 months winning 7 awards and 4 shortlists with work for Swedbank, Foxtrot, Hercules, Yandex, Bank Forum/Commerzbank & IDS.
This accolade highlights the agency’s drive to ensure that all its creative work brings a strong return on investment and commercial success for all its clients.
Our original press ads for Bank Forum (Punk & Chaos) took home the first advertising gold at Epica this time last year. Now we are delighted that the campaign has scored on three fronts. Our new round of press (Hysteria, Mystery & Surrealism) grabbed silver, as did the series of TV commercials (Surprise & Passion), while the German Style campaign scored a further bronze in the prestigious integrated campaigns category.
Full results can be found here.
